IM NOMADE | Lifestyle

Write Strong Content for your WordPress Website

October 21, 2020

Good Content is half the battle.

You could compare the number of people using the internet today with the number of stars in the sky, or the number of sand on the beach, so countless! According to Internet Live Stats, there are more than 1.9 billion websites, more than 3.5 billion Google searches per day.

We can understand that creating content for your website is a major inconvenience when we look at this exploding digital universe we call the internet. Research has shown that 55% of website visitors do not stay on a web page for longer than 15 seconds. How can you impress your audience in 15 seconds to enter into a partnership with you or to buy your products?

Why is having good content so important? Not only will the public use your goods or services, but you will also get a greater reach and rank higher in search program lists such as Google.

Know your audience

Not only when creating your website, but also when creating your Brand, it is important to think about your audience. Who do you want to contact? Who do you want to inspire? Who do you want to work with? What do you want to radiate?

All these points create your target audience, this group is the group that wants your products or services and will also share it with others. Think like it’s creating your own fan club, when you know what your target audience needs they will do the rest for you. This often happens through Social Media, links from other websites, sharing in emails, search results and the old-fashion way the word-of-mouth advertising.

You know your target audience. CHECK! Now that you know what your target audience needs, it is important to optimize your content SEO. SEO stands for Search Engine Optimization, if your website is SEO friendly you will get higher in the list on search programs such as Google. Find out which search
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The inverted pyramid technique

As we said, 55% of the visitors can see within a second whether your website is what they need. This is where the reverse pyramid technique comes into play, in the beginning of your website you will find the most important content, then gradually continue with more specific and supporting information, and end your page with active information (such as a contact form). 

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Keep it Simple

Nothing is as bad as coming to a website and seeing long, heavy-looking text. This does not look inviting, even if it is an informational website. Your content should be pleasant for the eyes, use short sentences, do a picture in between and your website is a lot easier on the eye.

No need to use difficult words, again KEEP IT SIMPLE! Did you know that the average person has a reading level of 7 to 9? If you want to know at which level you write your content, use the Flesch-Kincaid Grade Level tool to find out.

A personal conversation

To make the content more personal you can write the text as if you were talking to your audience, for example, “Products can be bought on the website” is very impersonal, use “You can buy our products on the website” to make it more personal.

Your target audience or rather your fan club likes to be close to the brand, by making it personal they feel closer to the brand and closer to you

Product descriptions
In addition to the beautiful picture of your product, people like to read a small description of the product. By bringing the description closer to reality, your audience can visualize the product. See this example here:

Buy our personally designed business cards.

or

We create personally designed business cards that completely match you and your brand. They are made from recycled paper, so we don’t waste anything in the world.

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Both examples describe the product, but which version provides a clearer description of the product? The second version not only described the product but created a visualization with it to get closer to the audience.

No inspiration? Take a look at where else your target audience looks, PLEASE NOTE never copy and paste the content from another website. Not only has that person put work and time into it, but you are also casting bad karma on your website. Search programs like Google will sooner or later discover that your text has been copied and pasted from another website, this can prevent your website from appearing on the first page!