IM NOMADE | Lifestyle
As we said, 55% of the visitors can see within a second whether your website is what they need. This is where the reverse pyramid technique comes into play, in the beginning of your website you will find the most important content, then gradually continue with more specific and supporting information, and end your page with active information (such as a contact form).
Nothing is as bad as coming to a website and seeing long, heavy-looking text. This does not look inviting, even if it is an informational website. Your content should be pleasant for the eyes, use short sentences, do a picture in between and your website is a lot easier on the eye.
No need to use difficult words, again KEEP IT SIMPLE! Did you know that the average person has a reading level of 7 to 9? If you want to know at which level you write your content, use the Flesch-Kincaid Grade Level tool to find out.
To make the content more personal you can write the text as if you were talking to your audience, for example, “Products can be bought on the website” is very impersonal, use “You can buy our products on the website” to make it more personal.
Your target audience or rather your fan club likes to be close to the brand, by making it personal they feel closer to the brand and closer to you
In addition to the beautiful picture of your product, people like to read a small description of the product. By bringing the description closer to reality, your audience can visualize the product. See this example here:
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Both examples describe the product, but which version provides a clearer description of the product? The second version not only described the product but created a visualization with it to get closer to the audience.
No inspiration? Take a look at where else your target audience looks, PLEASE NOTE never copy and paste the content from another website. Not only has that person put work and time into it, but you are also casting bad karma on your website. Search programs like Google will sooner or later discover that your text has been copied and pasted from another website, this can prevent your website from appearing on the first page!